Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn't just about the pastries, it was about the business. She has built a luxury brand from customer experience and employee engagement, to three unique retail locations. Today, the bakery is known for its premiere quality, taste, and dedication to the craft.
“We’re not just a bakery, we’re not just selling you a cookie - it's about the experience and enjoying the pastry and enjoying our team members, and really feeling like you’re special."
6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel.
While sales, accounting, and consulting are not your typical CMO background, Latane Conant is not your typical CMO. She thrives on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect “typical day at the office.”
“What the market needs is thought leadership around ABM. And I think we are going to see a lot more focus and engagement from the sales side when we think about ABM in the future and at 6Sense.”
Pat Tillman was a professional American football player in the NFL who gave up his athletic career to enlist in the US Army following the September 11th attacks. He served several tours of combat before being killed in Afghanistan.
Killjan Anderson is the Executive Director of the Pat Tillman Foundation. The organization honors Pat's legacy by supporting active-duty service members, veterans, and their spouses with academic scholarships, a national network, and professional development opportunities.
“Working for an organization that is out to celebrate someone's legacy is serious business. It puts a lot of pressure on the staff, and we welcome that pressure, but it is a lot to live up to.”
Farmer's Fridge is a venture-backed start-up on a mission to make fresh food available 24/7 through a growing network of 110+ smart, self-serve fridges.
Rajesh Karmani is the CTO of Farmer's Fridge. He oversees all technology projects including fridge IoT software, mobile and web applications, as well as the back-end and data infrastructure. He has a vision to deliver a personalized fresh food experience to customers.
“Imagine in those early days, you are someone going into a food court or food hall in downtown Chicago and you decide to leave all those options to get your lunch from a vending machine. That did not happen. But, we changed the status quo."
FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.
After 17 years as an account person, Kelly Graves became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. Kelly is our first agency CMO on the Brand Lab Series™. Listen as she discusses the differences between a brand CMO and an agency CMO, as well as the status of the advertising world today.
“Right now, I probably do 47 different things that vary in terms of seniority to lowest guy on the totem pole and I'm not afraid to roll up my sleeves and do all of that."
Cheryl Moe is Capgemini's Head of Marketing for Manufacturing, Automotive, and Life Sciences. At Capgemini, they believe that the value of technology comes from and through people. The company creates and delivers tech solutions to fit customer needs and drive results.
Cheryl discusses how she propelled her career forward in Chicago, where she finds her inspiration, and her core values surrounding family.
"When you have the opportunity to meet somebody in person, that’s a huge advantage because when you are face to face you find out that you have these connection points and you just don’t know where it can lead you. Sometimes you’re a connection away from your next opportunity."