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Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.
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Now displaying: October, 2018
Oct 16, 2018

RAJESH KARMANI, CHIEF TECHNOLOGY OFFICER, FARMER'S FRIDGE ON THE BRAND LAB SERIES™ EP 71

  • Changing the Status Quo
  • Smart Fridge Design
  • Customer Experience and Data
  • OpsTech
  • Employee Advocacy
  • Marketing to New Audiences

Farmer's Fridge is a venture-backed start-up on a mission to make fresh food available 24/7 through a growing network of 110+ smart, self-serve fridges. 

Rajesh Karmani is the CTO of Farmer's Fridge. He oversees all technology projects including fridge IoT software, mobile and web applications, as well as the back-end and data infrastructure. He has a vision to deliver a personalized fresh food experience to customers.

“Imagine in those early days, you are someone going into a food court or food hall in downtown Chicago and you decide to leave all those options to get your lunch from a vending machine. That did not happen. But, we changed the status quo."

Oct 16, 2018

KELLY GRAVES, CHIEF MARKETING OFFICER, FCB CHICAGO ON THE BRAND LAB SERIES™ EP 70

  • Agency CMO vs. Brand CMO
  • Today's Competitive Agency Landscape
  • How Agencies Have Evolved
  • Recruiting Top Talent
  • Leveraging Technology

FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.

After 17 years as an account person, Kelly Graves became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. Kelly is our first agency CMO on the Brand Lab Series™. Listen as she discusses the differences between a brand CMO and an agency CMO, as well as the status of the advertising world today.

“Right now, I probably do 47 different things that vary in terms of seniority to lowest guy on the totem pole and I'm not afraid to roll up my sleeves and do all of that."

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