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Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.
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Now displaying: November, 2018
Nov 20, 2018

SOPHIE EVANOFF, PRESIDENT, VANILLE PATISSERIE ON THE BRAND LAB SERIES™ EP 74

  • The Business Behind Baking
  • Growing a Luxury Brand
  • The Vanille Way
  • Unique Locations
  • Sophie’s Secret Ingredient

Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie  discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn't just about the pastries, it was about the business. She has built a luxury brand from customer experience and employee engagement, to three unique retail locations. Today, the bakery is known for its premiere quality, taste, and dedication to the craft.

“We’re not just a bakery, we’re not just selling you a cookie - it's about the experience and enjoying the pastry and enjoying our team members, and really feeling like you’re special."

Nov 13, 2018

LATANE CONANT, CHIEF MARKETING OFFICER, 6SENSE ON THE BRAND LAB SERIES™ EP 73

  • An A-typical Career Start
  • ABM’s Impact on Brands
  • The Global CMO Role
  • Finding The Best Talent
  • The MarTech Landscape
  • The Customer Experience Ecosystem

6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel.

While sales, accounting, and consulting are not your typical CMO background, Latane Conant is not your typical CMO. She thrives on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect “typical day at the office.”

“What the market needs is thought leadership around ABM. And I think we are going to see a lot more focus and engagement from the sales side when we think about ABM in the future and at 6Sense.”

 

Nov 6, 2018

KILLJAN ANDERSON, EXECUTIVE DIRECTOR, THE PAT TILLMAN FOUNDATION ON THE BRAND LAB SERIES™ EP 72

  • Living and Sharing Pat's Legacy
  • The Tillman Scholars
  • Staying Lean and Agile
  • Maintaining a Diverse Fundraising Portfolio
  • Nike and Colin Kaepernick
  • The Importance of Storytelling

Pat Tillman was a professional American football player in the NFL who gave up his athletic career to enlist in the US Army following the September 11th attacks. He served several tours of combat before being killed in Afghanistan. 

Killjan Anderson is the Executive Director of the Pat Tillman Foundation. The organization honors Pat's legacy by supporting active-duty service members, veterans, and their spouses with academic scholarships, a national network, and professional development opportunities. 

“Working for an organization that is out to celebrate someone's legacy is serious business. It puts a lot of pressure on the staff, and we welcome that pressure, but it is a lot to live up to.”

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