In this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about…
"If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."
In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about…
"Consumers don't care about features and benefits, they care about outcomes."
In this episode with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about...
"Can you not only withstand being disrupted but can you become the disruptor?"
In this episode with Schneps Media Publisher, Victoria Schneps, you'll learn about...
"The power of our success is staying true to our neighborhoods and reporting the local news."
FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.
The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change.
This year, FCB can now boast a new president - Kelly Graves.
After 17 years as an account person, Kelly became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. In 2019, she was promoted to President of FCB.
In this Greatest Hits episode, you'll learn about...
You can read the full transcript of the episode here.
In this episode with Chevron Corporate Brand Advertising Executive, Andrea Donatucci, you'll learn about...
"With VR and AR, the technology works really well when you have a story that involves taking your audience to a place that they could not get to themselves.”
In this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about...
"It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”
In this episode with Signify's Head of Co-creation and People Insight, Maarten Pieters, you'll learn about...
"If we focus on creating true value for our customers, they will connect with us and our organization will flourish.”
Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges.
Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning.
In this Greatest Hits episode, you'll learn...
This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history. You can read the full transcript of the episode here.
In this episode you'll learn about...
"Most of the industry is run by fear and intimidation because that’s the way we’ve always done it. It’s really a culture of work harder not smarter.”
In this episode you'll learn about...
"A key word for me is being uncomfortable. Uncomfortable is my default setting. I know that if I’m not uncomfortable, then I’m not learning.”
In this episode you'll learn about...
In this episode you'll learn about...
"What we're helping to protect is not just what matters, but what matters most.”
In this episode you'll hear about...
“I deal with really smart, creative people, who are at the forefront of their industry, and I’m dealing with an area of law that is extremely important to the United States.”
Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds, Vice President and Head of Digital at Pimco, explains the evolution of digital consumerism, and how that is seen in financial services.
"There are a lot of resources and a lot of really intelligent people that can help shape this new world and I think it’s a commitment to doing it and then it’s following through until every last consumer understands what to do with their money.”
The health insurance industry as a whole has always lagged behind in terms of customer experience. Jane Hayes, who has spent her entire career at Health Alliance, recently moved into the Chief Experience Officer role. In this episode, Jane explains how she has improved customer experience in an industry with not only historically low customer satisfaction ratings, but also a great deal of regulations.
"Anytime that we get to interact personally with customers, is a great opportunity to learn from them.”
We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Jonathan Copulsky, Professor at Northwestern's Kellogg School of Management and Medill School of Journalism, and former Deloitte CMO, understands that chatbots are the future of customer experience. Jonathan talks digital transformation, Martech, voice, and more on the Brand Lab Series™ podcast.
"All the things that I do, I learned from watching, observing, and sitting at the knee of others, so I think that’s important to pass on.”
If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Sales enablement equips sellers with the tools, content, and information necessary to effectively sell to today's buyers. Rita Patel Jackson, VP of Product Marketing at Showpad, has spent her career chasing the next big thing in technology. Her resume is full of big brand names including IBM, Motorola, and GE Healthcare. In this Brand Lab Series™ podcast episode, Rita discusses women in technology, product management, the B2B vs. B2C market, and aligning sales with marketing.
"What sales enablement allows you to do is more than content management, it’s more than learning and development, I think we use those terms and think that they’re really sales enablement, but sales enablement is so much more than that.”
Marketing, specifically social media marketing, can be very difficult in regulated industries such as healthcare or financial services. These industries have a lot of rules around messaging that can easily stymie creative thinking. Shannon Paul, VP of Brand Content and Social Media at Fifth Third Bank, has broken through the noise and learned how to stay social in financial services. In this episode, Shannon shares her secrets to staying personal and timely on social, she explains what makes a good social media follow, and how to create content that will resonate with your audience.
"There’s definitely some additional considerations we have working in a regulated industry. We have to know where the guard rails are and sometimes the guard rails move."