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Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.
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Now displaying: August, 2019
Aug 27, 2019

In this episode you'll learn about...

 

  • The Definition of Cybersecurity
  • Cybersecurity as a People Problem vs. Technology Problem
  • The Security Risks of AI
  • Improving Cybersecurity
  • Marketing and Cybersecurity
  • Growth vs. Scale
     

    "Technology is only as good as the ability for people to use it correctly in order to protect them and their data."
Aug 19, 2019

In this episode you'll learn about...

  • Commercial IOT vs. Consumer IOT
  • Smart Homes and Appliances
  • Commercial Security and Facial Recognition
  • Protecting What Matters Most
  • Machine Learning and Cognitive Computing
  • The Dance Between Technology and Outcomes
  • Product Management Best Practices

 

"What we're helping to protect is not just what matters, but what matters most.”

Aug 12, 2019

In this episode you'll hear about...

  • Ownership and Enforcing IP
  • The Importance of IP in a Digital Age
  • Quasi-IP
  • Patent Trolls
  • How Blockchain will Change Patents
  • Creating Digital Properties
  • IP and China

 

“I deal with really smart, creative people, who are at the forefront of their industry, and I’m dealing with an area of law that is extremely important to the United States.”

Aug 5, 2019

Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds, Vice President and Head of Digital at Pimco, explains the evolution of digital consumerism, and how that is seen in financial services.

"There are a lot of resources and a lot of really intelligent people that can help shape this new world and I think it’s a commitment to doing it and then it’s following through until every last consumer understands what to do with their money.”

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