Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at
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Brand Lab Series™ Podcast




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Now displaying: September, 2019
Sep 23, 2019

Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges.

Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning.

In this Greatest Hits episode, you'll learn...

  • Why marketers and engineers don’t speak the same language and how to translate for product management
  • How people don’t buy products or services, they hire them to do a job. You need to understand why to unlock innovation
  • How crossFit and other means of exercise are fulfilling the job to be done of the church and what this means for social good
  • Why causation always trumps correlation in understanding purchasing decisions
  • How the right interrogation tactic can lead to a moment of truth that improves your sales
  • How Bob Moesta's internship in Japan led to an invention that helps you every time you fill up your gas tank
  • Why knowing what you don’t know can be a gift

This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history.  You can read the full transcript of the episode here.

Sep 16, 2019

In this episode you'll learn about...

  • Lags in the Construction Industry
  • Design as a Product
  • The Labor Shortage
  • Technology and Construction
  • Potential Industry Disruption


"Most of the industry is run by fear and intimidation because that’s the way we’ve always done it. It’s really a culture of work harder not smarter.”

Sep 9, 2019

In this episode you'll learn about...

  • The Agency Life vs. the Brand Life
  • The Secret to Climbing the Corporate Ladder
  • Misperceptions of the CMO Role
  • Aligning Sales and Marketing
  • Managing Diverse Personalities and Roles
  • Women in Leadership
  • Evolved Selling


"A key word for me is being uncomfortable. Uncomfortable is my default setting. I know that if I’m not uncomfortable, then I’m not learning.”