Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at
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Brand Lab Series™ Podcast




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Now displaying: October, 2019
Oct 28, 2019

FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.

The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change. 

This year, FCB can now boast a new president - Kelly Graves. 

After 17 years as an account person, Kelly became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. In 2019, she was promoted to President of FCB.

In this Greatest Hits episode, you'll learn about...

  • How Kelly's previous role as CMO was designed and how the role of an agency CMO differs from that of a brand CMO
  • How the agency landscape is becoming more and more competitive and how agencies of all sizes are breaking through the noise
  • The evolution of agencies and the roles within agencies
  • How to recruit top talent and what traits Kelly personally looks for in her team members
  • How agencies are leveraging technology to bring creative to life

You can read the full transcript of the episode here.

Oct 21, 2019

In this episode with Chevron Corporate Brand Advertising Executive, Andrea Donatucci, you'll learn about...

  • The Evolution of Digital and Tech in Marketing
  • The Pace of Change and Operating in Ambiguity
  • How Augmented Reality Creates Unique Brand Experiences
  • Cultivating Productive Agency/Client Relationships

"With VR and AR, the technology works really well when you have a story that involves taking your audience to a place that they could not get to themselves.”

Oct 14, 2019

In this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about...

  • Marketing in an Emotional Category
  • E-commerce vs. Brick and Mortar
  • Health and Wellness Trends
  • Brand Loyalty and Delivering on Marketing Promises
  • Authenticity in Leadership

"It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”

Oct 7, 2019

In this episode with Signify's Head of Co-creation and People Insight,  Maarten Pieters, you'll learn about...

  • The Complete Co-creation Journey
  • The Value of Inclusivity in Design
  • The Potential Dangers of Growth
  • Co-Creation in B2B vs. B2C Industries
  • Smart Lighting and IOT

"If we focus on creating true value for our customers, they will connect with us and our organization will flourish.”