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Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.
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Brand Lab Series™ Podcast
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Now displaying: December, 2019
USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94 0
Dec 16, 2019

In this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about…

  • Maximizing a Lean Team
  • Handling Brand Crisis
  • The Correlation Between Athletics and Lifelong Success
  • Youth Development and Outreach
  • Finding and Reaching New Audiences
  • The 2020 Tokyo Olympics

"If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."

Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93 0
Dec 2, 2019

In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about…

  • Flaws in Sales Training and Education
  • What Causes People to Buy
  • How Employees Hire and Fire Companies
  • Breaking Away from a Feature-Function Focus
  • Why Time is More Valuable Than Money

"Consumers don't care about features and benefits, they care about outcomes."

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